Privacy Policy

The following shall inform you about the collection, processing and utilisation of personal data on our website. Personal data is defined as all data relating to a living individual who can be identified;

  1. From those data, or
  2. From those data and other information which is in the possession of, or is likely to come into the possession of, the data controller, and includes any expression of opinion about the individual and any indication of the intentions of the data controller or any other person in respect of the individual.

Controller as per the UK General Data Protection Regulation (GDPR) is:

Lola Sleep Limited

2A Acomb Court Front Street
YO24 3BJ

You can reach our data security officer by contacting us on the following email address:
or by sending us a letter addressed to “Data Security Officer”

Collection of personal data when you visit our website

When visiting our website, i.e. without registering or agreeing to our further processing or utilization of the data, only the personal data, which your browser transmits to our server is automatically saved. In order to fulfil these technical requirements for you to view our website and provide for the necessary security, the following data is saved.

  • IP-Address
  • Date and time of your visit
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (concrete page visited)
  • Access Status/HTTP-Statuscode
  • Amount of transferred data
  • Website from which the initial request came
  • Browser
  • Operating system and device
  • Language and version of browser software.

Personal data, which you provide us with during the purchasing process, while creating an account, registering for our newsletter or which you freely provide us via our chat function, will only be used to guide you to the end purchasing process (execution of the contract) and to answer any questions that arise along the way. All data that is gathered during this process will be deleted after the continued storage of this data ceases to be necessary, or we limit the continued use of the data for cases in which legal requirements for storage times exist.

We shall provide you with detailed information should we seek to use your data for advertising purposes. In such cases, we shall also inform you about the criteria that sets the amount of time that the data shall be stored for. To provide you and any future customers with the best possible service, we may use your information to contact you for customer service reasons only.

Your Rights

You have the following rights regarding all personal data:

  • Right to Information
  • Right to rectification and destruction,
  • Right to restriction of processing,
  • Right to object to the processing,
  • Right to data transmission

Additionally, you have the right to direct any grievances pertaining to the processing of your data to the data security regulatory authority.

Use of Cookies:

On some of our webpages, we use cookies to make the experience of visiting our website as user-friendly as possible and to allow you to make use of certain functions. Cookies are little text files that are saved on your browser’s delegated hard drive, through which certain information flows back to the person who sets the cookie (in this case us). Cookies are used to improve the user experience and effectiveness of our website.

This website uses the following types of cookies:

1. Transient cookies are automatically deleted when you close your browser. These are mostly session cookies, which save a so-called “session-ID”, which allows for the assigning of different queries within your browser during a particular session. This can be used to identify your device when one repeatedly visits a website during a session. These cookies are deleted once you log out or the browser window is closed.

2. Persistent cookies are automatically deleted after a set period of time which can differ from cookie to cookie. These can be deleted via the security settings in your browser at any time. You may configure your browser settings as per your liking and could, for example, disallow the setting of any third-party cookies or all cookies as such. Please note that this may mean you won’t be to use all of the functions on our website. We use cookies to identify you so that you remain logged into our account when you visit our website after having left it.

[The Flash cookies used are not detected by your browser, but rather by your Flash plug-in. Furthermore, we use HTML5 storage objects, which are stored on your device. These objects store the required data regardless of your browser and do not have an automatic expiration date. If you do not want the Flash cookies to be processed, you must install a relevant add-on, e.g. "Better Privacy" for Mozilla Firefox ( or the Adobe Flash Killer Cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using the private mode in your browser. We also recommend that you manually delete your cookies and browser history periodically.] We use impression pixels solely for statistical purposes by collecting anonymous traffic information. With these pixels, we can see which web pages were used by our visitors and which actions were carried out by you.

We use the following Cookies on our website

Facebook Pixel / Facebook Retargeting

We use „Facebook Pixel“, a service offered by the social networking service Facebook (1 Hacker Way, Menlo Park, CA 94025, USA) to analyse and optimize our online offering. With its help, we can track users' actions after they've seen or clicked on a Facebook ad. This allows us to measure the effectiveness of Facebook advertising for statistical and market research purposes. The data collected is anonymous for us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who, to the best of our knowledge, uses it in the following manner. Facebook may link this data to your Facebook account and also for its own promotional purposes, according to Facebook's Data Use Policy ( You can enable Facebook and its affiliates to display ads on and off Facebook. It may also be stored as a cookie on your computer for these purposes. When you visit our pages, the remarketing tags also create a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. As a result, Facebook can connect the visit to our pages to your user account. We can use this information to display Facebook Ads. Please note that we, as the provider of the pages are not aware of the content of the data transmitted and their use by Facebook. If you do not consent to this, you can disable Facebook here:
disable Facebook

Google Analytics

Google Analytics, a web analytics service provided by Google Inc., collects and stores data on this website, from which user profiles are created using pseudonyms. These user profiles are used to analyse visitor behaviour and are evaluated to improve and tailor our services.

Cookies might be used. These are small text files that are stored locally on the site visitor's computer, allowing them to be recognized when revisiting our website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in unique cases will the full IP address be sent to a Google server in the US and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

The pseudonymised user profiles will not be merged with personal data about the bearer of the pseudonym without specifically expressed consent of the person concerned. You can object to the collection and storage of data for the purpose of web analysis at any time with effect for the future. See:

You can prevent the collection of data by Google Analytics by clicking on the following link. An opt-out cookie will be set that will prevent the future collection of your data when you visit this website:
disable Google Analytics .

Google Optimize

Our website uses Google Optimize. Google Optimize analyses the use of different variations of our website and helps us to improve the usability according to the behaviour of our users on the website. Google Optimize is a tool integrated within Google Analytics.

Google AdWords Conversion Tracking

We use the Google AdWords online advertising program and conversion tracking as part of Google AdWords. Google Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA). When you click on an ad served by Google, a conversion tracking cookie will be placed on your device. These cookies lose their validity after 30 days, contain no personal data and are thus not used for personal identification. If you visit certain web pages on our website and the cookie has not expired, Google as well as we might recognize that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. Thus, there is no way that cookies can be tracked through the websites of advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords-customers who have opted in for conversion tracking. It tells AdWords-customers the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users. If you do not consent to this, you can disable Google AdWords Conversion Tracking here:
disable AdWords Conversion Tracking AdWords Conversion has been disabled.

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